Ah, the beauty of being a small business, their like people, all of them different. At the same time … It’s like a small fish in a big pond—except that fish can swim wherever it wants without fear of being caught in a net. But seriously, today, let’s talk about what the advantages of smallness are. Trust me, there are some you might not have thought of. You might picture the giant corporate machines we all know and love (or hate depending on who you are), they greet you when you walk in the coffee shop? There is something truly refreshing about keeping things intimate and agile.
For me the biggest benefit is this. Contortionism. What? Let’s talk flexibility. As a small business, you’re not constrained (think straight jacket) by layers and layers of management or rigid company policies that can stifle creativity. Want to try a new marketing strategy? Go for it! You’re the bossbabe! Want to change your product line because you spotted a new trend? No problem! Who’s the boss? You are! Unlike corporate giants (I’m looking at you, Walmart), who often trip over their own bureaucratic red tape while trying to respond to market changes (in fairness they are more agile that other behemoths of their size), small businesses have the flexibility to adapt on the fly. Remember when everyone was suddenly obsessed with environmentally friendly products? Smaller smarter businesses were quick to embrace sustainability before it became just another box to check for larger organizations marketing list.
Speaking of staying flexible, let’s not overlook strong customer relationships. They are a big part of your success. Ever had an awkward encounter with a cashier at one of those big box stores? No offense—they’re just doing their job—but sometimes it feels more robotic than welcoming. They are small inconsequential cogs in the machine. With small businesses, on the other hand? There is real interaction, with names being remembered and people actually taking an interest in your experience because it is their experience, too. There is something reassuring about walking into your local shop and being greeted like an old friend by the owner. Maybe you are even friends. Anything is possible at this level. This personal touch fosters loyalty too; customers are not just numbers on a spreadsheet (side note: called anatomized data by the market analysts for those big companies) – they are part of your story and you are part of their’s.
Now for my favorite topic: It’s called niche marketing and specialized services! Did you ever wonder why the beauty salon on the corner specializes in lashes? Being small means you can dig deep into specific markets that larger companies can’t – or won’t (is more like it) – touch because they’re too busy casting wide nets in search of mass appeal (and more lucrative returns). Have you ever thought about how many artisanal coffee shops exist within a few blocks of each other? Take a look downtown next time. Do you see it? That’s right! Each one thrives because it offers something unique, whether it’s specialty blends or a cozy atmosphere (don’t overlook this) that caters specifically to the mood of the community. As a local business owner, you’re attuned to that dynamic (or you should be); you’re catering to the wants and needs of your neighbors, these are the people that larger operations completely miss (or ignore because they can’t profitably operate at this granular level).
But, hey, don’t get me wrong – I’m not trying to disparage big businesses here (okay, maybe a little!). They play an important role in our economy as well (they are the nets that capture our money); however, it is my strong belief that there is something magical about running a smaller intimate business where adaptability and relationships come first.
Next time you are considering shopping locally (or starting a small business yourself) – which I highly encourage – consider these advantages: flexibility allows for quick adjustments; personal relationships create loyal customers; and niche opportunities can create a unique position in a competitive marketplace.
Being small is not just an option – it’s an advantage! So go ahead and take advantage of it, that is why it it there! Whether you run the bakery on the corner (note: I’ll stop by if you sale bear claws) or open an online boutique from the living room couch (why not?), enjoy every moment of your dully earned flexibility and connectedness along the way. After all, sometimes it’s the little things that make the biggest difference!
I like things organized, it is just when I get a hold of them, they have the tendency to get unorganized. But continuing on my journey to help you start a small business I will share with you one of my pearls. Those are pearls of wisdom if you are wondering. But first off, kudos to you! It’s an exciting journey with perils at every turn (sorry, I just have the tendency to be honest). You may already know this, I have hinted about it before, but—organization is key. Seriously. It is a key, because, when you use it you unlock a world of productivity. Whether it’s a big corporation or your little corner shop, without organization, things can spiral out of control faster than you can say “Where did my invoices go?” Pearl number two, don’t loose the invoices! That’s bad!
Now, I know what you’re thinking: “Oh great, more stuff to figure out.” Well, there are lots of things to figure out, staying organized is just something you do. But how? Hang on! Organization isn’t just about filing papers and creating spreadsheets (although those help, spreadsheets rule). It’s about streamlining your processes, prioritizing tasks, and keeping everything from finances to inventory in check. Oh my god, calm down. No need to hyperventilate. That part comes later.
For example, have a system for tracking expenses in place before you start. You don’t want those receipts piled up like a mountain waiting to be dealt with later. Take care of them as they come. Trust me—it’s not fun at tax time. It is sort of like coming home on Friday and doing your homework so you have the whole weekend off. There are tool for this (okay, not for doing your homework, but actually there probably are). Use apps that help keep everything tidy; think of it as your digital filing cabinet. Get a real filing cabinet, too!
And let’s talk time management. Depending on your business, if you’re juggling client meetings while trying to launch a marketing campaign, calendar tools can be lifesavers. Block out specific times for specific tasks. You’ll find that suddenly those pesky distractions aren’t so distracting after all (or they still might be, but less so).
Remember, organization isn’t just some boring task; it’s freeing, it’s a must, and it’s better to work with it than against it! When everything has its place and plan, you can focus on the fun stuff—like actually running your business (unless your business plan sucks)! So take a deep breath and embrace the chaos (you’ll be together for a while) with a well-organized plan. You’ve got this!
Today we’re going to talk: The Gritty Realities of Small Business Ownership!
Yike!I should have turned the volume down on dramatic music.
So, you think starting a small business is all about freedom and flexibility? Well, hold onto your coffee cup because the truth can be a bit more sobering (unless you drink Irish coffee like me). While the dream of being your own boss is alluring (you’ll quickly learn that to succeed your you boss is even more of a tyrant) and the path is often fraught with challenges that can make you question your sanity—or at least your decision-making skills. Which sucks. Did you know that most small businesses fail within the first five years? This is often tossed around, but yeah, it’s like walking a tightrope over shark-infested waters. Even if there weren’t sharks, the falls bad enough.
Financing Woes: The Capital Conundrum (I Owe What?!)
Let’s dive right in (not the water) for one of the major hurdles: financing. Cash flow. Ah yes, money—the lifeblood of any business (and life in general). Without adequate funds, dreams can quickly spiral into nightmares. If you haven’t created a solid financial plan or budget before launching (hello sharks!), you might as well hand over your hard-earned cash to fate and hope for the best! P.S. Fate rarely pays out when you do it this way, it’s sort of like the lottery, but there you can win money, Fate just lets you scrape by.
Many entrepreneurs underestimate how much capital they need to get started (read: it’s a lot) and keep things running smoothly (read: even more) in those early days (and the bad days). Unexpected expenses crop up like gnats on moldy fruit; they always do (really, how do you keep them away)—trust me on this one! Where there’s money, you’ll find flies, or something like that. And then there are those pesky moments when sales slow down unexpectedly. Or screech to a halt. So what do many small business owners do? They turn to loans or credit cards (now you’re the flies), which can lead to a cycle of debt faster than you can say “interest rates.” For some, lack of access to financing feels like a capital punishment sentence. Remember that graveyard we talked about?
Regulatory Headaches: Compliance Isn’t Just for Fun (It’s the Law)
Now let’s not forget about regulations—oh boy! Yeah! Actually these are good! For you, for me, for everyone. You might think compliance issues are just red tape meant to stifle creativity and innovation, but no! Did you know that they used to put shaved bone in chocolate bars and call it coconut? How about radium? They put it everywhere. Still, compliance is more like an intricate dance where one misstep could lead to serious repercussions. For good reason. From zoning laws to health codes, taxes to employment regulations—the list goes on and on. For good reason, I might add once again!
Imagine finally getting through the initial chaos of setting up shop (if it is a shop) only to discover that you’ve inadvertently overlooked some crucial legal requirement. The grand opening might not be so grand after all. Cue panic mode. Suddenly you’re scrambling through mountains of paperwork and legalese (legal speak, it is a language of its own) while trying not to lose sight of why you started this adventure in the first place (was it freedom?). It’s exhausting! Where’s your coffee? At times it feels like climbing Everest while wearing roller skates—impossible you say (probably)!
The Competition Crunch: Giants vs. David (Sure He Could Beat One, but What about a Hundred?)
And after you’ve navigated the choppy seas of finances and regulations, here comes another tidal wave: competition. It comes in the form of larger corporations and online retailers, but also form your local market. I mean really? Are you kidding me? You’ve finally managed to set up your quaint little shop only to find yourself competing against industry giants who have yearly marketing budgets bigger than your entire revenue (for the rest of your life)!
These behemoths benefit from economies of scale that allow them to offer lower prices—a knockout punch for small businesses trying to carve out their niche in an already crowded marketplace. Not only that but online shopping has changed consumer behavior dramatically (look at your own habits for confirmation); convenience often trumps supporting local shops (sad but true). So what do you do? You innovate! Leverage that personal touch, create unique offerings that distinguish you from big-box competitors (maybe go online?)—even if it means learning social media marketing by trial and error (and trust me; there’s plenty of error and opportunity there).
The Silver Linings Amidst the Storm
Okay okay—I know this post sounds overwhelmingly grim at times (not exactly sunshine and rainbows, so much for Philly), but hold on! There’s more! Many brave souls rise above these challenges with sheer determination (they are the ones that push the number to five years)—and sometimes even a little luck sprinkled in there too (luck is okay, Fate, not so much).
Small businesses foster community spirit—they’re often run by passionate individuals who care deeply about what they do and the places where they live. Despite all the hurdles mentioned above—finances, regulations, competition—the resilience shown by these proprietors is nothing short of inspiring. I guess Philadelphia is sunny after all.
So if you’re thinking about taking the plunge into entrepreneurship or know someone who is (support them)—all I can say is buckle up! It won’t always be easy sailing (even when the water is calm there might be an undertow); there will always be storms along this journey—but every challenge faced also brings valuable lessons learned and potentially opportunities.
I’ll leave you with these words: Small businesses may navigate treacherous waters filled with financing woes, regulatory headaches, and fierce competition—but they’re also vital parts of our communities that enrich our lives in countless ways. If you want to be part of that—good for you! Here’s hoping we’ll see more independent shops thrive alongside those giants because let’s face it—we need them now more than ever!
What challenges have you seen firsthand in your businesses? Or maybe you’re an entrepreneur yourself facing these storms right now? Please share your thoughts—I’d love to hear from you! Till next time.
You might not think twice when you pass by that quaint little bakery on the corner (okay, maybe you think about picking up a bear claw, delicious) or the family-owned hardware store down the street that your dad frequented when he was renovating the house. But here’s a thought: small businesses are anything but small (in the grande scope of things) when you really stop and consider their impact. Not just on you, me, the community, but the national economy. In fact, they’re often referred to as the backbone of our economy, and for good reason, they keep us straight and on course. Today I thought that it would be fun to look at why why these enterprises deserve more than just a passing glance.
First off, let’s talk job creation. You’ve got one, I’ve got had one. Did you know that small businesses account for nearly 65% of all new jobs created in the U.S.? Shocking. I thought everyone was in Silicone Valley, too. Sarcasm aside. That’s huge! When a new café opens up (oh, yeah) or a local artist starts selling handmade goods (I made candles), it doesn’t just provide a cozy spot for coffee lovers or art enthusiasts; it creates jobs for baristas, waitstaff, countless other people in those supporting roles. That’s something to think about next time you’re enjoying a latte made by your neighbor’s kid—why—because you’re directly supporting community employment!
It’s the flow up method of economy. Small business provide the support for midsize ones, and so on.
Now, onto innovation. Before you try and tell me that you don’t find it on the ground level, think again. Small businesses are often at the forefront of creative ideas and fresh perspectives. They’re the movers and shakers, you just don’t feel it as much. They tend to be more agile than larger corporations—able to pivot quickly when they sense a trend or identify a gap in the market. (A side note: you really need to be agile when you start a small business, otherwise complacency will make you somebody else’s gap.) Ever seen a quirky gadget online from some startup? Yeah, they’re most likely two people in an office somewhere. Or maybe you’ve stumbled upon an app developed by a local entrepreneur? Probably just a one man band. More often than not, these innovations stem from small business owners eager to fill specific needs, your needs, the needs of their community, needs that larger companies might overlook. It’s like having a laboratory of creativity right in your neighborhood!
And then there’s competition. Healthy competition is essential. Why? It keeps prices fair and quality high. No competition = poor quality at a high price. When small businesses thrive, they push larger companies to innovate too—forcing them to consider customer preferences more seriously. Remember how every major coffee chain suddenly started offering plant-based milk options some years back? Yep, those indie cafés were way ahead of that curve! My local café offered it in 1999 (at least it says so on their door now). By choosing to shop small, you’re contributing to this ecosystem of competition that ultimately benefits everybody.
But let’s not forget about their impact on local communities and economies. Your home base. Small businesses keep money circulating within your community (which is healthy)—often referred to as “local multiplier effect.” When you buy from them rather than big box stores (<-boo), you’re supporting not just their owners but also their employees, countless families, who live nearby and spend their earnings at other local establishments (maybe yours), these include: restaurants, gyms, schools…you name it! The ripple effect can be astounding—it fosters growth in neighborhoods and strengthens community ties.
Lastly (and this one hits home), local businesses have character—they reflect their communities’ values and quirks! Ever chatted with an owner who knows what kind of coffee you prefer without asking? That personal touch creates connections that transcend transactions; because in the end it’s about building relationships within your community (lasting ones).
So next time you’re out shopping, maybe grabbing food, remember that each purchase is like planting a seed in your local economy’s garden (a community garden). Each dollar spent at a small business helps nurture job creation… fuels innovation… and strengthens community ties.
And hey like always—I’d love to hear your thoughts! What are some of your favorite local spots? How do they contribute uniquely to our economy? Join the conversation; let’s celebrate these unsung heroes together!
Hey there again! So, let’s dive into a little something a little less technical. You might be wondering what lead us down the wild path of entrepreneurship. Honestly? It was a mix of necessity and curiosity. I mean, who wouldn’t want to create their own schedule and be their own boss, right? Just as a little side note, if you want to succeeded you need to be harder on yourself than your current boss ever will. Because at the end of the day the only person responsible for the success or failures is … You!
A few years back (maybe a few more), I found myself in a job that felt more like a rut than a career (professional ditch digging will do that to you. Okay, I didn’t dig ditches.). I was itching for something more fulfilling—something that sparked joy. You no, that feeling of being alive? Then came the lightbulb moment: why not start my own business (again, I’ve done this a few times already)? The idea bubbled up like that forth cup of coffee on a Monday morning. But here’s where it got real interesting—I wanted to turn my hobbies into something tangible. O-M-G! That is sort of like the biggest kiss of death when starting a business. Sorry, I just have to be honest here.
So, what are the goals? Well, first off, financial freedom is high on the list most people make! But it’s not just about the money; you want to build something meaningful. A brand that resonates with people and makes life a bit easier or brighter—whatever it may be. This can be anything. But here is another PSA, the money is more likely to be tight than flowing freely.
As for dreams… oh boy! I dream of expanding my business beyond anything I can imagine right now (dream big, maybe you’ll be happy when you get halfway there). Maybe even having a small team one day? Employees! Yeah, more things to worry about! And yes, travel is definitely on the radar—working from different corners of the world sounds dreamy! But they are all marked with that little * that means someday.
Now it’s your turn! I know some of you have your own business. You are the entrepreneurial type. What inspired you to chase your dreams? Share your stories—I’d love to hear them!
So, let’s get real for a second. How real? Real, real. You might have noticed (you didn’t say anything becuase you were being polite) but my site isn’t exactly the most polished piece of professional writing you’ve ever seen. And guess what? That’s on purpose.By design. Just the way it is. I mean, why stuff your brain with endless jargon and fluff (I hate that, you might too) when you could be getting the straight talk about small business? There are enough books out there filled to the brim with theory and “how-tos” (all good stuff to know by the way) that often dance around the actual realities of running a business (again, I hate that). Instead, I’m here to slice through all that nonsense.
I’m a practical person.
That’s how I am.
You know those moments when you try to find advice online and feel like you’re wading through a jungle of terms and theories, and lest we forget sales pitches (I don’t sale anything by the way)? Ugh! I’ve been there too, and it’s frustrating as all get-out! I decided early on that my blog would document not just the triumphs but also the pitfalls—real-life stuff I’ve faced while trying to make my business work. And believe me, there have been plenty of mistakes along the way. Some comically big blunders that came when I wasn’t paying attention. But instead of sugarcoating it or presenting it in some overly formal structure (because I am not a teacher), I just laid it all out there (I like to share, I’m a sharer). Like messy hair on a bad day—unfiltered, raw, and totally real.
Take it from someone who’s been knee-deep in this journey: if you want to succeed in small business, you’ve got to learn from others’ errors as much as their successes. Take my word for it, learning from somebody elseses error is better than making it yourself. My goal here is simple: share what needs saying without making you sift through layers of fluff (that’s garbage with only one goal). We’re talking practical advice—things like “Don’t spend too much on fancy logos when you haven’t even figured out your customer base,” (oh, that’s a good one!) or “Be prepared for cash flow issues; they will hit at the worst times.” (So true!) Those are nuggets every budding entrepreneur should hear. And hear often.
And here’s another thing: being informal doesn’t mean lacking substance, people get them mixed up. It means being approachable and relatable. When I write about my experiences—like how I accidentally mixed up my tax forms last year (oh, I didn’t write about that, that’s sort of embarrassing actually)—it resonates with others because it’s human (and dumb on my part)! It’s not always pretty; sometimes it involves late nights filled with coffee-fueled panic and Googling terms that seem more like riddles than answers (then the answers finally make sense). But we’re in this together!
For those who wonder (and those who don’t) why I don’t include more statistics or studies … well, let me ask you this: when was the last time data made someone feel better about their excruciatingly challenging month? I has happened, because, stats can back up claims (and they’re important, look at the Trump/Vance baseless claims), but let’s not forget what really matters—the emotional rollercoaster we ride as entrepreneurs! Business is business. By sharing unfiltered thoughts alongside practical advice (usually), we can build a community based on real experiences rather than theoretical ideals. Theory? Sure, it’s great, don’t get me wrong, but as much of what we do comes from applied knowledge and understanding of our market. Numbers on a page can back that up.
Oh—and speaking of those stats—I do occasionally sprinkle in some resources for good measure (they’re like those jimmies on donuts)! Links to articles or guides can be found throughout my posts because while anecdotes are great (and they are) for illustration, solid information is critical too. It’s all about balance really—keeping things light while still offering something useful at the end of your scroll.
So where does this leave us? Glad I asked it.
If you’re going into small business mode—or if you’re already knee-deep—you’ll appreciate an honest take on what works (and what doesn’t). No sugar-coating here; just genuine reflections from someone who’s walking (or stumbling) down that path alongside you.
In closing this super long post today—if you’re looking for perfection or professional polish elsewhere, well… good luck (I really mean that)! But if you want to connect over shared struggles and victories (even if they come wrapped in informality), then stick around! Together we’ll navigate these entrepreneurial waters without drowning in all that excess fluff. Let’s do this thing right—together—and keep it real while we’re at it!
Sounds like fun, count me in, and I hope to see you again soon!
I like to think of business as the art of getting noticed. Sure, there might be better offers out there than yours but if you get the attention–you get the business. What’s that mean? Well, let’s talk about marketing. I know I hear it too, it sounds like some buzzword that gets thrown around a lot in business circles, right? Makes the person using it sound important. But hear me out—marketing is not just a task on your to-do list (okay, it’s on there too); it’s the lifeblood of your business. Seriously! It lives and breathes because of your marketing efforts. If you want to succeed, you’ve got to be active and focused about getting your brand out there. Otherwise, what are you really doing? Just running in circles?
My aunt was an Avon rep. when I was growing up. No knee jerk reactions, they actually have some really great products. She gave me a deo for my boyfriend when I was in highschool since nothing quite covered it for him (the it was the smell of perspiration) Avon came to his rescue and made him a convert. Her business thrived, but only because she was willing to do the marketing that went with it, she got the word out while some of the other women in town came and went as reps. because they lacked that finesse.
So, what does it mean to actively market your business? Well, first off, it’s about understanding who you are (you fulfill a unique position in the market) and what you stand for (which reflects on your offer). Think of it as crafting a narrative, marketing is a little like storytelling. You want people to connect with your brand on a personal level—not just see it as another name in their crowded inboxes or social feeds. Think Drunk Elephant. It’s about telling your story and making sure people know where you want to go. But here’s the kicker: they won’t know if you don’t tell them! Be open. Let them get to know you. The creator of Drunk Elephant did this wonderfully on the company’s About page.
She does it with “Our Story.” Not the our, Tiffany Masterson is synonymous with the brand.
Okay, the art of getting noticed. Let’s break this down into bite-sized pieces:
Know Your Audience
Understanding your audience (you do right?) is like having the secret sauce for successful marketing, it makes everything better. So, who are they? Do you know? What interests them? Hopefully you business if you are marketing to them. Okay, right … these questions might seem super basic, but they’re crucial ones you need to answer. Think about the things like demographics—age, gender, location—but also consider their psychographics (yeah, it’s a word): their values, motivations, and lifestyle choices. Do these things overlap? What keeps them up at night (hopefully not your product)? What makes them laugh (hopefully not your product)? And don’t forget to explore where they hang out online or offline (if it sounds like you’re stalking them it is because you are). Marketing is about knowing who to market to and how. So … are they scrolling through Instagram, engaging in Facebook groups, or perhaps attending local meetups? Before we continue, I should note, this isn’t just a checkbox exercise; it’s vital because marketing isn’t one-size-fits-all solution. That is why blanket advertising rarely reaps the most rewards. Tailoring your approach based on this understanding will set you apart from the noise. Drunk Elephant marketed to health conscious cosmetic consumers in a time when that was the rage, that time was 2013. Six years late she sold her company for $835 million. Know. Your. Audience.
Get Out There
Now that you know your audience, it’s time to make your presence felt! Whether it’s crafting lively social media posts that spark conversations, sending out informative email newsletters that land right in their inboxes, or even hitting the pavement at networking events—putting yourself in environments where potential customers can notice you is key. Don’t be shy! Share snippets of your journey and show up authentically. The more visible you are in spaces where your audience congregates—be it virtual or physical—the higher the likelihood that they’ll start recognizing and remembering you.
Focus on Value
Here’s a little game-changer (that changes the way you play the game): instead of bombarding your audience (don’t YOU hate that?) with constant promotions (yawn), focus on creating content that genuinely adds value to their lives. This works wonders. So, for instance, consider sharing insightful tips or helpful resources with them, ones that directly address their needs and pain points (marketing talk for the problem you solve). Maybe write a blog post (oh, look—I’m writing a blog post) it can be about common challenges in your industry and provide actionable solutions (I should point out that you need to know your industry). This strategy builds trust (unless you don’t know what you are writing about) and positions you as an expert (a good position) rather than just another salesperson trying to push products down their throats. The latter is sort of like hitting them over the head with a stick. When people see you’re invested in helping them rather than merely selling to them (read: after their money), engagement naturally follows.
Be Consistent
Alright, you know me. My style. And my standpoint by now. I have shared it amply with you. People can say a lot about me, but one thing I am not is inconsistent. Consistency breeds familiarity (you know me)—and let’s face it, familiarity often leads to loyalty (though I don’t think that extends to me). It’s important to regularly pop up on your audience’s radar (no a UFO coming out of nowhere) with engaging content and updates about what you’re doing (and yes, don’t hesitate to share those inevitable stumbles too! They make you human.). Creating a rhythm is important because it helps establish a connection over time; it becomes part of their routine to check back for what you’ll share next. Regularly showing up not only solidifies your presence but also subtly reminds them of who you are (if they like you this is a major plus) and what value you’re providing.
I wanted to look at this one LAST, not because it’s the least important—no—don’t shy away from soliciting feedback! True, it can be scary. Encourage open conversations with potential customers about what they think of your offerings or ideas for improvement. It won’t all be actionable. But some might. And then … This input is gold; it shows that you value their opinions while also providing insights into how you can better serve them moving forward. A simple survey or an informal chat can work wonders here! Not only does this build community around your brand (read: brand loyalty), but it also allows for continuous improvement based on real user experience (because let’s face it, no product is perfect).
Now here’s the thing—it’s not just about shouting “Look at me!” into the void (remember what I said about blanket advertising?); it’s much deeper than that. Marketing involves building relationships over time—a patient game of connection-making where every touchpoint counts. Making you a success.
But wait…what happens when you’re not actively marketing? Downtime? Like I’ve said it is a full time job. Just imagine: You’re grinding away at creating amazing <STUFF> but barely anyone knows who you are (and worse you don’t know anybody either). It’s like shouting into an empty room—frustrating (to say the least)! That constant push toward visibility means putting yourself out there consistently until people start recognizing your name/brand (like some catchy tune stuck in their heads, after a while they’ll remember, in the case of the song they might not like it, but they’ll remember).
So why should we care so much about marketing our businesses? Because it is your business. Duh!
Well, success comes when people know who you are (what you sell) and what value you offer them. That awareness is important because it translates into trust (hopefully)—and let’s be real here—trust is essential for closing sales! Plus, being proactive with marketing opens doors to opportunities—collaborations or partnerships—that could take your business further than you’d ever dreamed. Well, not for me, I dream pretty big.
As daunting as all of this may sound (believe me, I’ve been there, am there), remember that even [small steps matter]()! Maybe start by posting once a week on social media or sending out a monthly newsletter sharing insights from behind the scenes at your company—whatever feels comfortable yet impactful for you! Be consistent!
And hey! I’m here rooting for you because I’ve seen firsthand how powerful effective marketing can be when done right. So go ahead—get out there make some noise! Let everyone know exactly where you’re headed and how scary exciting the journey will be along the way!
In essence, successful marketing boils down to being visible while staying genuine (that should be easy for most of us); showing potential customers not only where they can find great products/services but also why choosing YOU will make a difference in their lives.
Now take those ideas—and run with them … Or bike if that’s more your style! I love my bikey.
Disclaimer: Okay, so just to be clear—I’m not a lawyer or anything, and this definitely isn’t legal advice. But sometimes we stumble upon situations that make us scratch our heads, right? I mean, laws can be confusing! If you’re dealing with something specific, it is worth looking into what resources are out there. Like, is there a local legal aid society? Or maybe some online legal forums where folks share their experiences? Just remember to consult an actual professional for any serious legal stuff.
But hold on a second—let’s talk about the dreaded legal stuff. I know, I felt the same way; it sounds boring overwhelming and it is (at first, maybe even second glance). But trust me, neglecting this part can really make or break your venture.
Here, research is key. You need to understand the legal requirements specific to your type of business, for example a beauty salon in California. Are you going to be a freelancer? What type? A brick-and-mortar store owner? Find out what permits you need for your specific field. Each path has its own set of regulations so research is important, don’t just guess because you will probably be wrong. Seriously, don’t forget about permits and licenses! The last thing you want is for your dream shop to be shut down because you missed a piece of paper.
Now, let’s chat about something you may or may not have thought about, contracts.
They are need for just about everything. Whether you’re hiring employees or collaborating with suppliers, having solid contracts in place can save you headaches down the road (actually, they are aspirin for the future). Some choose to think of them as a safety nets, but they cover both parties involved—no one wants misunderstandings over responsibilities or payments (that majorly sucks).
And here’s another tip that often gets overlooked—consider consulting professionals like lawyers or accountants who specialize in small businesses and the related laws. They can help you navigate complex legal waters that might leave your head spinning (sure, it’ll cost potentially a lot of money upfront but think of it as an investment for your future).
So there you have it! While diving into the entrepreneurial world is thrilling, keeping an eye on the legal landscape ensures your passion project doesn’t veer off course before it even gets started. Be smart, stay informed, and good luck out there!
In a side note, even Lewis and Clark’s famous expedition had to go the legal route. Congress approved $2,500 for an expedition (it went over budget though so keep an eye on your budget) and diplomatic contact had to be made with the American Indian groups in the territory. Prior to the expedition the U.S. made the Louisiana Purchase from the French. Thanks Napoleon!
Ah, networking! Lover it or hate it, you have to do it (at least if you want your business to succeed). I like to think of it as that secret sauce everyone talks about but few really understand (thus the secret part). You know, the kind of thing that can elevate your business (think skyrockets in flight) from obscurity to a household name (at least in your community)—if done right, of course. They are easy to over look. They appear dated and obsolete, but … Think of it as an advertisement for your brand, just with a bit more human touch. That last part is crucial. Yes, marketing is essential (and yes, I’m looking at you, newspaper ads and flashy online campaigns), but let’s not forget the real power lies in those face-to-face / one-on-one encounters—yes, the good old-fashioned personal connections. The ones you actually remember.
We see around a hundred faces a day, advertisement weighs in at about the same (thedrum.com puts it in the range of 93 ads per day, we see 93 ads per day) and unlike the faces in the crowd they are fighting for our attention. SO why is it that we need to see them three times before we even start to take note? They lack personality.
That’s where the human touch comes in to play.
Now, if you’re anything like me, there’s something electrifying about meeting potential clients or partners in person (or you actually fear this part). There’s a magic there (regardless of which camp you’re in’), making eye contact and saying something like: “Hey! Let’s chat about how we can work together.” It feels genuine. It feels real. Because? It is. And let’s be real for a moment ourselves—there’s no substitute for that moment when you hand over a business card and see the light bulb go off above their head (maybe it goes off above yours too when you receive one). Those little pieces of cardstock (cheap, affordable, and in every color of the rainbow)? I’ve said it before (here). But they really are tiny cut portable billboards–yet, they encapsulate who you are and what your business represents in a bite sized document. Genius!
Business Cards or Paper With 600 Years of History
Did you know the history of business cards dates all the way back to the 15th century in China (that’s 600 years ago), where they were referred to as “visiting cards” meant to indicate someone’s intention to visit, or in other words announce themselves. You can still see this being done in the HBO series The Gilded Age. Over the years, this idea transformed, and by the 17th century in Europe, trade cards began to appear (what we would today call the business card), ultimately leading to the contemporary card designs we see now.
Just like then, they need to capture the reader’s attention like those other pieces of advertisement don’t.
While I was writing I felt a need to find some sort of business card that just screamed brilliance. That is a card that took everything I have always said, converted that into a design and stuck it out their. Do you think a card like that exists? Sure I do too. Still, I didn’t find it (in the five minutes I spent looking). I did find some interesting business cards, ones that were close to what I had in mind, and other designs that weren’t. But I think that there was too high of expectations on my part by not knowing exactly what I wanted to actually go out and find that perfect business card.
Good business cards are like that. You know them when you see them.
Now wait! Before you start hurling business cards at everyone in sight (which I fondly refer to as “business card bombing”), let’s get one thing straight: quality trumps quantity here. Though I am a proponent of having two sets, the daily use ones and the special occasion cards. Instead of scattering your cards like confetti at a parade—which, by the way, most people won’t appreciate (now branded candy is another matter entirely)—focus on forming valuable connections. Real connections. Connections where people remember you. Here is a though experiment: you meet someone interesting during a networking event organized by your local chamber of commerce or trade association (yeah, they do this sort of thing). You engage in meaningful conversation about mutual interests or challenges (both good talking points) faced in your respective industries—and then comes the moment (the cherry on top): “Let me share my card.” That connection might just blossom into collaboration down the line! And what did it cost you? A business card. Well worth of the couple of cents they cost if you ask me.
Speaking of which, chambers of commerce and trade associations are true champions for small businesses (check yours out locally if you’re) seeking networking opportunities. These organizations work sort of like hubs where entrepreneurs converge to swap ideas and form alliances. Both of which are valuable. Look around; they often host mixers or workshops designed specifically to foster these sorts of interactions. By attending such events, you’re not just filling up your calendar (though for the lonely among us they might be well needed social interaction)—you’re investing time into building relationships that could pay off handsomely.
And sure, while we’re at it, don’t shy away from using flyers or social media promotions; they definitely have their place in your marketing toolkit. But remember—their strength lies elsewhere (use the right tool for the job); they communicate broadly rather than personally (you will have a much smaller ROI <- Return on Investment). Business cards, their job is being personal, they excel when it comes to those intimate exchanges where trust forms and intentions are laid bare (well as bare as they’re ever laid bare in such meetings).
So what do you do with these tools? Use them wisely! Make sure you have them handy, make targeted appearances at networking events that align with your niche rather than trying to cover all bases indiscriminately (you can use my term “business card bombing” next time you’re at one of these meet and greets, you’ll be the life of the party)—it’s about being deliberate here folks! When engaging face-to-face with someone who shares similar goals (remember, not indiscriminately) or interests—a little spark ignites that can lead to incredible opportunities.
Now here’s where it gets even better, at least I think that it does: Most successful businesses didn’t thrive solely on traditional advertising; no, they grew because of their owners. People who understand how critical these connections are to cultivate growth within their communities (think local, then grow). After all, people prefer doing business with those they feel connected to on some level (and community members have that built in).
I have been typing for what seems like forever, you’ve been reading the fruit of that, so I will say in closing—embrace networking like you’d embrace an old friend waiting eagerly at a coffee shop (minus the awkward small talk). Whether through chamber events, local groups focused on entrepreneurship, or chance encounters where they arise—you’ve got avenues ripe for exploration right at your fingertips! So grab those business cards (no, not those—the real ones!) and step out into the world alert and ready to connect—not just promote—but build lasting partnerships that foster both personal and professional growth along this wild journey of ours called entrepreneurship!
Now get out there, I’ve kept you busy long enough—there is probably an event tonight. Oh, and don’t forget to follow up after those initial chats; nothing seals deals quite like maintaining momentum post-networking! Happy connecting!
Starting a small business? It’s sorta like learning to walk isn’t it? First, I see that you’re standing mostly straight. All I can say it … Congratulations! Seriously, that’s a huge step. Most people don’t make it this far. The standing part. You need to get here before you get to go on. But let me tell you, as exciting as it is to bring your ideas to life, there’s one area you absolutely cannot overlook (actually there are a ton of them, but you gotta learn to walk before you can run, so): finances. I know, I know—sounds boring, right? Don’t worry, it is. But bare with me.
To start, let’s talk about counting pennies. Yes, every single one of them. It might seem trivial (who cares about a few cents here and there?), but if you’re not tracking your expenses down to the last penny, things can spiral out of control faster than you’d think (you know the old expression, pennies had more value back then, but they still matter). And those little costs add up! What you need to do is create a budget, then the hard part, stick to it like glue (or maybe duct tape—it’s stronger).
Then once you have mastered that, start putting dollars into the bank. This isn’t just about cash flow; it’s your safety net. When you’re starting out, every bit matters (no matter how small)—every sale counts (it’s make or break’)! Reinvent how you view profits (that means you are making money, that’s a good thing); they’re not just numbers—they’re fuel for growth. Reinvest wisely (frequently) and make sure that money works for you instead of against you. The against, would be when you don’t adhere to the budget.
Oh and one last thing, don’t forget about bookkeeping! A good bookkeeping system is like your financial GPS (your monetary Sherpa)—keeping you on the right track and away from trouble spots that send you careening off a cliff. Trust me; tax season will be way less sobering if you’re organized (that is unless you’re in the Kraft beer market, then I’m afraid you’re never sober).
In short, it comes down to this: focus on your finances from day one. Count those pennies, watch those dollars stack up in the bank, and you’ll build something lasting—and truly amazing!
