Why My Blog is So Informal

Posted on by chrish

So, let’s get real for a second. How real? Real, real. You might have noticed (you didn’t say anything becuase you were being polite) but my site isn’t exactly the most polished piece of professional writing you’ve ever seen. And guess what? That’s on purpose. By design. Just the way it is. I mean, why stuff your brain with endless jargon and fluff (I hate that, you might too) when you could be getting the straight talk about small business? There are enough books out there filled to the brim with theory and “how-tos” (all good stuff to know by the way) that often dance around the actual realities of running a business (again, I hate that). Instead, I’m here to slice through all that nonsense.

I’m a practical person.

That’s how I am.

You know those moments when you try to find advice online and feel like you’re wading through a jungle of terms and theories, and lest we forget sales pitches (I don’t sale anything by the way)? Ugh! I’ve been there too, and it’s frustrating as all get-out! I decided early on that my blog would document not just the triumphs but also the pitfalls—real-life stuff I’ve faced while trying to make my business work. And believe me, there have been plenty of mistakes along the way. Some comically big blunders that came when I wasn’t paying attention. But instead of sugarcoating it or presenting it in some overly formal structure (because I am not a teacher), I just laid it all out there (I like to share, I’m a sharer). Like messy hair on a bad day—unfiltered, raw, and totally real.

Take it from someone who’s been knee-deep in this journey: if you want to succeed in small business, you’ve got to learn from others’ errors as much as their successes. Take my word for it, learning from somebody elseses error is better than making it yourself. My goal here is simple: share what needs saying without making you sift through layers of fluff (that’s garbage with only one goal). We’re talking practical advice—things like “Don’t spend too much on fancy logos when you haven’t even figured out your customer base,” (oh, that’s a good one!) or “Be prepared for cash flow issues; they will hit at the worst times.” (So true!) Those are nuggets every budding entrepreneur should hear. And hear often.

And here’s another thing: being informal doesn’t mean lacking substance, people get them mixed up. It means being approachable and relatable. When I write about my experiences—like how I accidentally mixed up my tax forms last year (oh, I didn’t write about that, that’s sort of embarrassing actually)—it resonates with others because it’s human (and dumb on my part)! It’s not always pretty; sometimes it involves late nights filled with coffee-fueled panic and Googling terms that seem more like riddles than answers (then the answers finally make sense). But we’re in this together!

For those who wonder (and those who don’t) why I don’t include more statistics or studies … well, let me ask you this: when was the last time data made someone feel better about their excruciatingly challenging month? I has happened, because, stats can back up claims (and they’re important, look at the Trump/Vance baseless claims), but let’s not forget what really matters—the emotional rollercoaster we ride as entrepreneurs! Business is business. By sharing unfiltered thoughts alongside practical advice (usually), we can build a community based on real experiences rather than theoretical ideals. Theory? Sure, it’s great, don’t get me wrong, but as much of what we do comes from applied knowledge and understanding of our market. Numbers on a page can back that up.

Oh—and speaking of those stats—I do occasionally sprinkle in some resources for good measure (they’re like those jimmies on donuts)! Links to articles or guides can be found throughout my posts because while anecdotes are great (and they are) for illustration, solid information is critical too. It’s all about balance really—keeping things light while still offering something useful at the end of your scroll.

So where does this leave us? Glad I asked it.

If you’re going into small business mode—or if you’re already knee-deep—you’ll appreciate an honest take on what works (and what doesn’t). No sugar-coating here; just genuine reflections from someone who’s walking (or stumbling) down that path alongside you.

In closing this super long post today—if you’re looking for perfection or professional polish elsewhere, well… good luck (I really mean that)! But if you want to connect over shared struggles and victories (even if they come wrapped in informality), then stick around! Together we’ll navigate these entrepreneurial waters without drowning in all that excess fluff. Let’s do this thing right—together—and keep it real while we’re at it!

Sounds like fun, count me in, and I hope to see you again soon!

The Art of Getting Noticed

Posted on by chrish

I like to think of business as the art of getting noticed. Sure, there might be better offers out there than yours but if you get the attention–you get the business. What’s that mean? Well, let’s talk about marketing. I know I hear it too, it sounds like some buzzword that gets thrown around a lot in business circles, right? Makes the person using it sound important. But hear me out—marketing is not just a task on your to-do list (okay, it’s on there too); it’s the lifeblood of your business. Seriously! It lives and breathes because of your marketing efforts. If you want to succeed, you’ve got to be active and focused about getting your brand out there. Otherwise, what are you really doing? Just running in circles?

My aunt was an Avon rep. when I was growing up. No knee jerk reactions, they actually have some really great products. She gave me a deo for my boyfriend when I was in highschool since nothing quite covered it for him (the it was the smell of perspiration) Avon came to his rescue and made him a convert. Her business thrived, but only because she was willing to do the marketing that went with it, she got the word out while some of the other women in town came and went as reps. because they lacked that finesse.

So, what does it mean to actively market your business? Well, first off, it’s about understanding who you are (you fulfill a unique position in the market) and what you stand for (which reflects on your offer). Think of it as crafting a narrative, marketing is a little like storytelling. You want people to connect with your brand on a personal level—not just see it as another name in their crowded inboxes or social feeds. Think Drunk Elephant. It’s about telling your story and making sure people know where you want to go. But here’s the kicker: they won’t know if you don’t tell them! Be open. Let them get to know you. The creator of Drunk Elephant did this wonderfully on the company’s About page.

She does it with “Our Story.” Not the our, Tiffany Masterson is synonymous with the brand.

Okay, the art of getting noticed. Let’s break this down into bite-sized pieces:

Know Your Audience

Understanding your audience (you do right?) is like having the secret sauce for successful marketing, it makes everything better. So, who are they? Do you know? What interests them? Hopefully you business if you are marketing to them. Okay, right … these questions might seem super basic, but they’re crucial ones you need to answer. Think about the things like demographics—age, gender, location—but also consider their psychographics (yeah, it’s a word): their values, motivations, and lifestyle choices. Do these things overlap? What keeps them up at night (hopefully not your product)? What makes them laugh (hopefully not your product)? And don’t forget to explore where they hang out online or offline (if it sounds like you’re stalking them it is because you are). Marketing is about knowing who to market to and how. So … are they scrolling through Instagram, engaging in Facebook groups, or perhaps attending local meetups? Before we continue, I should note, this isn’t just a checkbox exercise; it’s vital because marketing isn’t one-size-fits-all solution. That is why blanket advertising rarely reaps the most rewards. Tailoring your approach based on this understanding will set you apart from the noise. Drunk Elephant marketed to health conscious cosmetic consumers in a time when that was the rage, that time was 2013. Six years late she sold her company for $835 million. Know. Your. Audience.

Get Out There

Now that you know your audience, it’s time to make your presence felt! Whether it’s crafting lively social media posts that spark conversations, sending out informative email newsletters that land right in their inboxes, or even hitting the pavement at networking events—putting yourself in environments where potential customers can notice you is key. Don’t be shy! Share snippets of your journey and show up authentically. The more visible you are in spaces where your audience congregates—be it virtual or physical—the higher the likelihood that they’ll start recognizing and remembering you.

Focus on Value

Here’s a little game-changer (that changes the way you play the game): instead of bombarding your audience (don’t YOU hate that?) with constant promotions (yawn), focus on creating content that genuinely adds value to their lives. This works wonders. So, for instance, consider sharing insightful tips or helpful resources with them, ones that directly address their needs and pain points (marketing talk for the problem you solve). Maybe write a blog post (oh, look—I’m writing a blog post) it can be about common challenges in your industry and provide actionable solutions (I should point out that you need to know your industry). This strategy builds trust (unless you don’t know what you are writing about) and positions you as an expert (a good position) rather than just another salesperson trying to push products down their throats. The latter is sort of like hitting them over the head with a stick. When people see you’re invested in helping them rather than merely selling to them (read: after their money), engagement naturally follows.

Be Consistent

Alright, you know me. My style. And my standpoint by now. I have shared it amply with you. People can say a lot about me, but one thing I am not is inconsistent. Consistency breeds familiarity (you know me)—and let’s face it, familiarity often leads to loyalty (though I don’t think that extends to me). It’s important to regularly pop up on your audience’s radar (no a UFO coming out of nowhere) with engaging content and updates about what you’re doing (and yes, don’t hesitate to share those inevitable stumbles too! They make you human.). Creating a rhythm is important because it helps establish a connection over time; it becomes part of their routine to check back for what you’ll share next. Regularly showing up not only solidifies your presence but also subtly reminds them of who you are (if they like you this is a major plus) and what value you’re providing.

Feedback Loop Feedback Loop Feedback Loop Feedback Loop…

I wanted to look at this one LAST, not because it’s the least important—no—don’t shy away from soliciting feedback! True, it can be scary. Encourage open conversations with potential customers about what they think of your offerings or ideas for improvement. It won’t all be actionable. But some might. And then … This input is gold; it shows that you value their opinions while also providing insights into how you can better serve them moving forward. A simple survey or an informal chat can work wonders here! Not only does this build community around your brand (read: brand loyalty), but it also allows for continuous improvement based on real user experience (because let’s face it, no product is perfect).

Now here’s the thing—it’s not just about shouting “Look at me!” into the void (remember what I said about blanket advertising?); it’s much deeper than that. Marketing involves building relationships over time—a patient game of connection-making where every touchpoint counts. Making you a success.

But wait…what happens when you’re not actively marketing? Downtime? Like I’ve said it is a full time job. Just imagine: You’re grinding away at creating amazing <STUFF> but barely anyone knows who you are (and worse you don’t know anybody either). It’s like shouting into an empty room—frustrating (to say the least)! That constant push toward visibility means putting yourself out there consistently until people start recognizing your name/brand (like some catchy tune stuck in their heads, after a while they’ll remember, in the case of the song they might not like it, but they’ll remember).

So why should we care so much about marketing our businesses? Because it is your business. Duh!

Well, success comes when people know who you are (what you sell) and what value you offer them. That awareness is important because it translates into trust (hopefully)—and let’s be real here—trust is essential for closing sales! Plus, being proactive with marketing opens doors to opportunities—collaborations or partnerships—that could take your business further than you’d ever dreamed. Well, not for me, I dream pretty big.

As daunting as all of this may sound (believe me, I’ve been there, am there), remember that even [small steps matter]()! Maybe start by posting once a week on social media or sending out a monthly newsletter sharing insights from behind the scenes at your company—whatever feels comfortable yet impactful for you! Be consistent!

And hey! I’m here rooting for you because I’ve seen firsthand how powerful effective marketing can be when done right. So go ahead—get out there make some noise! Let everyone know exactly where you’re headed and how scary exciting the journey will be along the way!

In essence, successful marketing boils down to being visible while staying genuine (that should be easy for most of us); showing potential customers not only where they can find great products/services but also why choosing YOU will make a difference in their lives.

Now take those ideas—and run with them … Or bike if that’s more your style! I love my bikey.

Business, Governed By Laws

Posted on by chrish

Disclaimer: Okay, so just to be clear—I’m not a lawyer or anything, and this definitely isn’t legal advice. But sometimes we stumble upon situations that make us scratch our heads, right? I mean, laws can be confusing!
If you’re dealing with something specific, it is worth looking into what resources are out there. Like, is there a local legal aid society? Or maybe some online legal forums where folks share their experiences? Just remember to consult an actual professional for any serious legal stuff.

But hold on a second—let’s talk about the dreaded legal stuff. I know, I felt the same way; it sounds boring overwhelming and it is (at first, maybe even second glance). But trust me, neglecting this part can really make or break your venture.

Here, research is key. You need to understand the legal requirements specific to your type of business, for example a beauty salon in California. Are you going to be a freelancer? What type? A brick-and-mortar store owner? Find out what permits you need for your specific field. Each path has its own set of regulations so research is important, don’t just guess because you will probably be wrong. Seriously, don’t forget about permits and licenses! The last thing you want is for your dream shop to be shut down because you missed a piece of paper.

Now, let’s chat about something you may or may not have thought about, contracts.

They are need for just about everything. Whether you’re hiring employees or collaborating with suppliers, having solid contracts in place can save you headaches down the road (actually, they are aspirin for the future). Some choose to think of them as a safety nets, but they cover both parties involved—no one wants misunderstandings over responsibilities or payments (that majorly sucks).

And here’s another tip that often gets overlooked—consider consulting professionals like lawyers or accountants who specialize in small businesses and the related laws. They can help you navigate complex legal waters that might leave your head spinning (sure, it’ll cost potentially a lot of money upfront but think of it as an investment for your future).

So there you have it! While diving into the entrepreneurial world is thrilling, keeping an eye on the legal landscape ensures your passion project doesn’t veer off course before it even gets started. Be smart, stay informed, and good luck out there!

In a side note, even Lewis and Clark’s famous expedition had to go the legal route. Congress approved $2,500 for an expedition (it went over budget though so keep an eye on your budget) and diplomatic contact had to be made with the American Indian groups in the territory. Prior to the expedition the U.S. made the Louisiana Purchase from the French. Thanks Napoleon!

Business Cards You Can Call Them My Secret Networking Weapon

Posted on by chrish

Ah, networking! Lover it or hate it, you have to do it (at least if you want your business to succeed). I like to think of it as that secret sauce everyone talks about but few really understand (thus the secret part). You know, the kind of thing that can elevate your business (think skyrockets in flight) from obscurity to a household name (at least in your community)—if done right, of course. They are easy to over look. They appear dated and obsolete, but … Think of it as an advertisement for your brand, just with a bit more human touch. That last part is crucial. Yes, marketing is essential (and yes, I’m looking at you, newspaper ads and flashy online campaigns), but let’s not forget the real power lies in those face-to-face / one-on-one encounters—yes, the good old-fashioned personal connections. The ones you actually remember.

We see around a hundred faces a day, advertisement weighs in at about the same (thedrum.com puts it in the range of 93 ads per day, we see 93 ads per day) and unlike the faces in the crowd they are fighting for our attention. SO why is it that we need to see them three times before we even start to take note? They lack personality.

That’s where the human touch comes in to play.

Now, if you’re anything like me, there’s something electrifying about meeting potential clients or partners in person (or you actually fear this part). There’s a magic there (regardless of which camp you’re in’), making eye contact and saying something like: “Hey! Let’s chat about how we can work together.” It feels genuine. It feels real. Because? It is. And let’s be real for a moment ourselves—there’s no substitute for that moment when you hand over a business card and see the light bulb go off above their head (maybe it goes off above yours too when you receive one). Those little pieces of cardstock (cheap, affordable, and in every color of the rainbow)? I’ve said it before (here). But they really are tiny cut portable billboards–yet, they encapsulate who you are and what your business represents in a bite sized document. Genius!

Business Cards or Paper With 600 Years of History

Did you know the history of business cards dates all the way back to the 15th century in China (that’s 600 years ago), where they were referred to as “visiting cards” meant to indicate someone’s intention to visit, or in other words announce themselves. You can still see this being done in the HBO series The Gilded Age. Over the years, this idea transformed, and by the 17th century in Europe, trade cards began to appear (what we would today call the business card), ultimately leading to the contemporary card designs we see now.

Just like then, they need to capture the reader’s attention like those other pieces of advertisement don’t.

While I was writing I felt a need to find some sort of business card that just screamed brilliance. That is a card that took everything I have always said, converted that into a design and stuck it out their. Do you think a card like that exists? Sure I do too. Still, I didn’t find it (in the five minutes I spent looking). I did find some interesting business cards, ones that were close to what I had in mind, and other designs that weren’t. But I think that there was too high of expectations on my part by not knowing exactly what I wanted to actually go out and find that perfect business card.

Good business cards are like that. You know them when you see them.

Now wait! Before you start hurling business cards at everyone in sight (which I fondly refer to as “business card bombing”), let’s get one thing straight: quality trumps quantity here. Though I am a proponent of having two sets, the daily use ones and the special occasion cards. Instead of scattering your cards like confetti at a parade—which, by the way, most people won’t appreciate (now branded candy is another matter entirely)—focus on forming valuable connections. Real connections. Connections where people remember you. Here is a though experiment: you meet someone interesting during a networking event organized by your local chamber of commerce or trade association (yeah, they do this sort of thing). You engage in meaningful conversation about mutual interests or challenges (both good talking points) faced in your respective industries—and then comes the moment (the cherry on top): “Let me share my card.” That connection might just blossom into collaboration down the line! And what did it cost you? A business card. Well worth of the couple of cents they cost if you ask me.

Speaking of which, chambers of commerce and trade associations are true champions for small businesses (check yours out locally if you’re) seeking networking opportunities. These organizations work sort of like hubs where entrepreneurs converge to swap ideas and form alliances. Both of which are valuable. Look around; they often host mixers or workshops designed specifically to foster these sorts of interactions. By attending such events, you’re not just filling up your calendar (though for the lonely among us they might be well needed social interaction)—you’re investing time into building relationships that could pay off handsomely.

And sure, while we’re at it, don’t shy away from using flyers or social media promotions; they definitely have their place in your marketing toolkit. But remember—their strength lies elsewhere (use the right tool for the job); they communicate broadly rather than personally (you will have a much smaller ROI <- Return on Investment). Business cards, their job is being personal, they excel when it comes to those intimate exchanges where trust forms and intentions are laid bare (well as bare as they’re ever laid bare in such meetings).

So what do you do with these tools? Use them wisely! Make sure you have them handy, make targeted appearances at networking events that align with your niche rather than trying to cover all bases indiscriminately (you can use my term “business card bombing” next time you’re at one of these meet and greets, you’ll be the life of the party)—it’s about being deliberate here folks! When engaging face-to-face with someone who shares similar goals (remember, not indiscriminately) or interests—a little spark ignites that can lead to incredible opportunities.

Now here’s where it gets even better, at least I think that it does: Most successful businesses didn’t thrive solely on traditional advertising; no, they grew because of their owners. People who understand how critical these connections are to cultivate growth within their communities (think local, then grow). After all, people prefer doing business with those they feel connected to on some level (and community members have that built in).

I have been typing for what seems like forever, you’ve been reading the fruit of that, so I will say in closing—embrace networking like you’d embrace an old friend waiting eagerly at a coffee shop (minus the awkward small talk). Whether through chamber events, local groups focused on entrepreneurship, or chance encounters where they arise—you’ve got avenues ripe for exploration right at your fingertips! So grab those business cards (no, not those—the real ones!) and step out into the world alert and ready to connect—not just promote—but build lasting partnerships that foster both personal and professional growth along this wild journey of ours called entrepreneurship!

Now get out there, I’ve kept you busy long enough—there is probably an event tonight. Oh, and don’t forget to follow up after those initial chats; nothing seals deals quite like maintaining momentum post-networking! Happy connecting!

They’re Baby Steps Really

Posted on by chrish

Starting a small business? It’s sorta like learning to walk isn’t it? First, I see that you’re standing mostly straight. All I can say it … Congratulations! Seriously, that’s a huge step. Most people don’t make it this far. The standing part. You need to get here before you get to go on. But let me tell you, as exciting as it is to bring your ideas to life, there’s one area you absolutely cannot overlook (actually there are a ton of them, but you gotta learn to walk before you can run, so): finances. I know, I know—sounds boring, right? Don’t worry, it is. But bare with me.

To start, let’s talk about counting pennies. Yes, every single one of them. It might seem trivial (who cares about a few cents here and there?), but if you’re not tracking your expenses down to the last penny, things can spiral out of control faster than you’d think (you know the old expression, pennies had more value back then, but they still matter). And those little costs add up! What you need to do is create a budget, then the hard part, stick to it like glue (or maybe duct tape—it’s stronger).

Then once you have mastered that, start putting dollars into the bank. This isn’t just about cash flow; it’s your safety net. When you’re starting out, every bit matters (no matter how small)—every sale counts (it’s make or break’)! Reinvent how you view profits (that means you are making money, that’s a good thing); they’re not just numbers—they’re fuel for growth. Reinvest wisely (frequently) and make sure that money works for you instead of against you. The against, would be when you don’t adhere to the budget.

Oh and one last thing, don’t forget about bookkeeping! A good bookkeeping system is like your financial GPS (your monetary Sherpa)—keeping you on the right track and away from trouble spots that send you careening off a cliff. Trust me; tax season will be way less sobering if you’re organized (that is unless you’re in the Kraft beer market, then I’m afraid you’re never sober).

In short, it comes down to this: focus on your finances from day one. Count those pennies, watch those dollars stack up in the bank, and you’ll build something lasting—and truly amazing!

Feeling Overwhelmed Yet? Good. Let’s Talk Marketing.

Posted on by chrish

“I’ve got a business!” Hold on—before you pop that confetti, there’s a little thing called marketing (it’s what takes your business from bust to success) and that’s about to take center stage in your life. And let me tell you, it can feel like being pulled in a million different directions at once (it isn’t as painful though as it sounds, just takes a bit of concentration). Seriously, have you ever tried juggling chainsaws? I saw a man do that once. I still have nightmares. This isn’t like that. Well, this might be just as intense (but with fewer injuries).

You see, promoting your business is no small feat. Like those chainsaws, marketing is a juggling act. Whether you’re hitting the digital streets or trying to make a splash locally, marketing is basically a full-time job all by itself. That means when you start a business you are holding down two full time jobs, one is the business the other is promoting it. Ah! The pressure! I’m sure the guy I saw juggling felt it too.

What if I told you that choosing the right promotional materials could ease some of that stress? Yep! That’s where I come in. I’m here to tell you just that.

So what exactly are we talking about when it comes to print materials? Let’s break it down into small manageable bites, like cookies, but less tasty, because who needs more overwhelm in their life? I don’t!

It’s time for some classics! And a rule: Start small, stay with what works, and make an impression.

First up are business cards. Now, I know what you might be thinking—aren’t they a bit old school? Sure. You got me there. But hear me out! They work. Why? There’s something undeniably gold about them. Say you’re at a networking event, and you meet someone who just sparks your interest, cool, maybe thy will feel the same about you. You chat, share ideas, and think to yourself, “Wow, what a great connection!” Then in the blink of an eye, poof! Their name slips from your memory like water through your fingers. Splashes on the floor, and then somebody mops it up, not you though. You’ve found somebody who just sparks your interest. This is GREAT! I love networking events, so many great people! That’s where, wait for it, a well-designed business card swoops in to save the day (or work asa a little reminder of that amazing potential contact). You whip it out with confidence (your business card, jeez) and hand it over—not only do drop contact info about who you are, but you’ve also made an impression (even terrible business cards do this, just sub-optimally). Here’s a bonus tip I’ve learned over the years—consider having two types of business cards—one specifically for formal networking events the another for those more casual daily encounters. I call it the beater. It saves money on your posh cards, yet, this way, you’ll always have a card at your fingertips!

Next on our list … flyers and brochures. This really depends on your business type, but they are worth considering. If you’re new to the local scene or planning an event that needs some buzz, then these pieces can be perfect for quick promotions! They are also pretty cheap. Usually around the same price as business cards if you buy a bulk of them. I like to think of flyers as mini billboards; and I mean, they need to grab attention without overwhelming passersby with too much information. Create a good impression. The key here is simplicity! Bright colors (don’t puke colors onto the flyer, think bright but tasteful) and clean design will help ensure that when someone spots your flyer (if it is too bright, from across the street, and they’ll keep going’)—or even just glances at it in their hand—make sure that it pulls them in rather than leaves them confused.

Now let’s talk about those charming little postcards you may have seen around town. This one really depends on what you’re going for, but these gems are incredibly versatile tools. They are more than scaled up business cards. Employ them for keeping your brand fresh in people’s minds—and they fit so nicely into mailboxes! Practical isn’t it? It’s almost like they were meant to be there. Postcards can serve various purposes so don’t be afraid to make use of them. For examle you might use them for special promotions (think clearance sales and the like) or send personalized notes to loyal customers. Now I am not suggesting saying something sweet like “We miss you!” But that was sweet of you to say. It’s those little touches that show your customers they’re valued and … remembered. Because a remembered customer is a valuable customer.

Moving on to banners and signs, if you’re planning an event or setting up shop at a local market, trust me when I say banners will become your best friend! They are also pricier. Yet, they have the magical ability to draw eyes (when done right) from across the room (or parking lot). The goal is to optimize information intake. In mere seconds, they convey key information—like who you are what amazing things you’re offering—all while being visually striking enough to make people stop and take note. A well designed banner and signage is worth it, and depending on your needs reusable. They are also more expensive, oh wait, I mentioned that already.

Last but certainly not least are promotional products. At least if it relates to your industry. Let’s think beyond paper here (I’m suggesting swag, do people still say that?); you can for got branded pens, tote bags, or even stickers, anything really that can leave a lasting impressions long after potential customers have pocketed the goods. Imagine someone using your pen (I got one from a mechanic and then went on to get my oil changed there every year) or carrying around your tote bag while grocery shopping (I got all of my totes for free, but I’m cheap)—it’s like gifting free advertising every time someone interacts with those products; it’s truly a win-win situation! Because, like branded shirts they become walking billboards.

So there we go, I did it—five tried-and-true marketing materials which will help amplify your brand’s awareness whether you’re just starting out or looking to spruce things up a bit. Sprucing is something you should never neglect! Each has its unique charm and effectiveness when used thoughtfully! From humble business cards for B2B or B2C to banners and other promotional materials they all have a place.

Now that we’ve thrown some ideas around let’s get practical—but wait…don’t forget about strategy amid all this chaos! One thing nobody needs is more free promotional crap stuff thrust at them in an attempt to get noticed. That’s sad. Don’t do that.

Instead you need to focus.

Choosing the right materials depends on several factors: Who’s your target audience? Where do they hang out (online or offline)? What message/image do you want to convey? Don’t worry; I know this sounds like a lot—not unlike trying to find matching socks when you’re already late—putting the time in early saves you in the end!

Sorry if any of this has left you scratching your head (are you sure I’m to blame, you may have lice)—or perhaps wondering how on earth you’ll manage all these tasks (don’t worry you will)—take heart! Start small; pick one or two print materials based on budget and then target them where your potential customers are most likely to engage with them.

In closing (because let’s face it—I can’t keep rambling forever!), remember marketing a small business isn’t just about creating pretty things (that’s the fun part, but you need to put the work in to sell them)—business is about building relationships and making connections that resonate with people, hopefully in meaningful ways. I’ve highlighted some options today—its your job to dive into those marketing materials armed with knowledge and confidence!

And hey, if you’ve got thoughts or questions about any specific material mentioned—or even ones not listed here—feel free to drop a comment below! Let’s navigate this chaotic yet thrilling world of marketing together!

It Goes Like This … Ahhhh!

Posted on by chrish

Starting a business? Yeah, I am so excited for you! And now a word: Buckle up (that’s actually two words)! Still, no matter what you might think it’s an exhilarating ride. Exciting? Sure, but amidst the excitement, things can—and often do—slip through the cracks (or you just forget where you placed them). Trust me, I get it. That’s how this whole thing works. Nobody, and I mean nobody, is the perfect entrepreneur (that’s French for “business starter”, don’t take my word for it, look it up) You’re busy juggling tasks, from creating a stunning logo to figuring out your marketing strategies. But let’s pause for a second and dive into what you might be overlooking.

But first off, organization is key. A pile of notes doesn’t count. Seriously, consider investing in a simple project management tool (Trello or Asana come to mind, haven’t tried either, but have been told they are good). This will help you keep track of your tasks and deadlines. When your head is spinning with ideas and responsibilities, it’s easy to lose sight of what needs doing today versus next week!

Alright, organized, check, next up … don’t forget about finances. It sounds dull, I know because it is. But hey, budgeting isn’t just numbers; it’s your lifeline! Keep an eye on cash flow—expenses can pile up faster than you think when you’re caught up in the whirlwind of launching.

And then there’s the legal stuff. Yawn, right? But skipping this can lead to some real headaches down the road (hello fines!). Research permits and regulations applicable to your business type and location.

Got all that? Then, remember to take care of yourself. Yeah, it’s easy to drown in work when starting out but burning out won’t do you—or your business—any favors. Actually it will just leave you with a pile of bills which will make you more burnt out and it is sorta this endless cycle. So grab that coffee break or even better—a short walk! You can combine it with picking up coffee so it’s like this win-win.

In short? When you set out to start your dream business, stay organized, watch your finances closely, cover your legal bases and prioritize self-care. It really isn’t that easy, but it can be. Because, after all, it is easy enough to overlook when you’re busy building that dream (which might become a nightmare)!

Babysitting Blunders

Posted on by chrish

Question: How many of you out their were told to do baby sitting when you wanted to make some extra cash? Show of hands. That’s what I thought.

So there I was, a naive fifteen-year-old with grand dreams of spending more than just her allowance. When the opportunity for a babysitting gig popped up, I thought, “How hard can it be?” Oh, sweet summer child. Spoiler alert: It’s really hard. Scarely so!

But I tried. Imagine for a moment if you will, it’s a Saturday night, and I’m decked out in my best babysitter attire—sweatpants and an oversized t-shirt of my favorite boyband that has seen better days (to be fair they told me to come comfortably dressed, I took them at their word). The parents are thrilled to escape for a few hours of much-needed adult time they said (because who wouldn’t want to leave their precious darlings with someone like me? Please don’t answer that.). SO there we were, getting things straightened away. They hand over the keys and $40 in cash—holla! That was like winning the babysitting lottery! Though it was sorta strange that they paid me in advance, thinking about it in retrospect.

Let me set the scene for you. There’s me. A house. And kids that needed sitting. Standard ingredients. The kids were adorable at first glance (aren’t they always)… but then they started bouncing off the walls like hyperactive kangaroos after a sugar rush (the sugar rush was sort of my fault, that one could have been avoided). This family had two little ones (probably still do, just they’re not that little anymore): an energetic five-year-old boy we’ll call Tim who could definitely moonlight as an Olympic runner and his four-year-old sister who we will call Cher—let’s just say she had some serious opinions … not just a few … about everything from snack choices to which toys deserved her undying affection (now I know what you are thinking, diva, but it was more like mini-diva).

An hour in, chaos reigns supreme. But still, $40 bucks is $40 bucks, and it was one down three to go.

They’ll get tired soon.

What a lie.

By now Tim has climbed onto the kitchen counter (how?!), while his sister is sobbing inconsolably because I offered her apple slices instead of cookies (I know, right? Apples are nature’s candy!). By now, I’m gasping for air as I try to mediate negotiations over toy ownership rights while also figuring out how to keep them both alive until their parents return. I had a tamagotchi once, it did not live long and I didn’t want to make the same mistakes. Believe me.

To make matters worse, let’s talk about snacks. In my infinite wisdom (14 years feels like a long time), I decided popcorn (Oh, popcorn! I love popcorn!) was a great idea since it’s easy and harmless—wrong! It turned into a popcorn explosion that left kernels everywhere…and when I say everywhere, I mean everywhere. At home I was known for my popcorn popping skills. There should’ve been warning labels on those bags: “Caution: Potentially hazardous when combined with overly excited children.” Because in all my 14 years I’d never had a mishap of this magnitude (that my mother couldn’t clean up)!

It was ten sorts of terror for the remainder of the time.

Fast forward to when the clock strikes 10 PM; instead of feeling like a hero saving the day, here comes the cavalry—the parents return home! And let me tell you what they found: me looking like I’d just survived an apocalypse with wild hair sticking up in every direction and massive bags under my eyes that could rival any luxury handbag brand which I can’t afford.

They walk in and immediately burst into laughter—a laugh that felt more like mockery than amusement if we’re being honest, which I am. Let’s be real; my future as a full-time babysitter disappeared faster than those cookies should have! They thanked me profusely (it felt kinda patronizing at that point and honestly they were probably just happy they weren’t the only ones to screw things up for a change), I left with honest earned money in my pocket—and there it was—the catalyst for my next big adventure.

A year later on the verge of my sixteenth birthday—I got crafty! Noticing [how calming candle-making can be]() after what felt like a war zone evening—it became my passion project filled with as you know trials and tribs. With scents wafting through the air rather than toddler tantrums echoing in my ears (thank goodness! I’d have probably taken up drinking.), I went from surviving chaos to creating catastrophes calm.

So now here we are. Instead of basing my early successes on babysitting nightmares, I got started pouring wax into jars and blending fragrant oils while reminiscing about how one chaotic night led me down this crazy entrepreneurial path I’ve been on for years. If you ever think about venturing into babysitting? Don’t. Or at the very least know this—bring some earplugs or better yet… stick to something where small children aren’t your co-workers—you’ll thank your past self later!

And if you’re willing to share your own hilarious anecdotes or tips on how NOT to babysit children or any other crazy side hustle teenagers end up trying… please do! Because honestly? Everyone could use a good laugh now and then—and let’s face it; nobody wants those hot popcorn kernels ending up in their baggy N’Sync shirt (ah … JC Chasez Chris Kirkpatrick)!

How Selling Lemonade Lit My Entrepreneurial Flame and Quenched Our Thirst

Posted on by chrish

Ah, the sweet taste of nostalgia! And Kool-Aid (which actually did the quenching)!

Oh, wait, it also reminds me of childhood cavities, which sorta sucks, since … well, cavities.

Wanna take a walk? Let’s take a cozy walk down memory lane to a sun-soaked summer day when I was about six or seven. There we were, my friend Jen and I were brimming with big dreams and even bigger ideas—specifically, the idea of selling lemonade. Why lemonade? Blame it on our childhood TV cravings. You know those classic shows from that painted a picture of small-town charm? Yeah, we thought we’d hop on that bandwagon too (actually we thought we’d stand behind a cardboard box and sell sugar, it works for the soft drink industry)!

With visions of dollar bills dancing in our heads (which is actually pretty funny if you actually think about it), we called upon our trusty sidekicks—our moms (these our life’s true heroes)—for help. And boy, did they deliver! We whipped up a batch of lemonade so tart it could probably grant wishes if you squeezed it hard enough (who even says this anymore?). But wait! We weren’t stopping there; we also made some Kool-Aid, because why not, its bright and fun and sweet? If one sugary beverage is good, two must be better, right?

Now here’s where things got interesting (for two six year olds). We fashioned our very own stand complete with a sign that screamed “LEMONADE” (though we spelled it “LEM-O-NADE,” because that was our brand) in bold letters—if only I had known then how “professional” signage might have helped us attract more customers (spoiler alert: it wouldn’t have). Still, the stage was set: the sun blazed down like it had its own agenda for the day (and truthfully, it probably did), and we felt ready to conquer the world (our our street).

Except… reality hit harder than we expected. After what felt like an eternity—or maybe just an hour—we had sold four cups of lemonade. Just four! Four stinking cups, though they din’t stink, at least I don’t think so. Was this some cosmic joke on Jen and Chrish? Where were all the thirsty passersby, or at least kids in the neighborhood with money to spend? Perhaps they were too captivated by their own childhoods to notice us waving brightly colored cups like flags at a parade.

And then came the moment came (success you ask, no)—the great wasp attack! Oh yes, nature decided to intrude on our entrepreneurial venture with an army of buzzing baddies that seemed bent on ruining our day. They weren’t killer wasps like today. Don’t worry; no one got stung. Thank goodness for small mercies! But let me tell you—this little incident sent us running for cover faster than you can say “lemonade stand” or actually “wasp, run!”

In the end, after much deliberation and possibly some tears (okay, maybe just mild disappointment which is also worth crying about), we called it quits for the day. We divided what little money we made—$1 each—and then promptly realized that after factoring in costs for supplies… well folks, let’s just say we owed our parents about $10 each. Sorry mom, I swear I’ll pay you back someday!

From such humble beginnings blossomed something much bigger within me—a spark ignited by laughter, purple sticky fingers from Kool-Aid spills, and lessons learned through trial and error (mostly error, but the real errors were yet to come). That tiny lemonade stand may not have been financially successful but oh boy, did it get my entrepreneurial flame burning bright, id just overlook it for another decade!

So here’s what I’ve learned since that fateful day (okay, I’ve learn more than this let’s be honest, that was a long time ago): every business journey starts somewhere (it’s true)—even if it’s armed only with some cups of lemonade and a swarm of angry wasps as your antagonists. Embrace those moments (and run from the wasps); they shape who you are today.

And who knows? Maybe someday you’ll find yourself sipping on something stronger than lemonade (like Bacardi) while reminiscing about your first business venture too—or at least laughing at how far you’ve come (Jen and I are still friends) from those days spent hustling on sunny sidewalks with nothing but dreams in your pockets (to be honest, none of my pants had pockets back then, and the ones I have now are so laughably small). Cheers to past failures that pave the way for future successes! <- If nobody really smart said that before me, I said it first.

My Candle-Making Fiasco Continued

Posted on by chrish

Chrish’s story: From Melting Wax to College Cash (Yeah, I have a Lifetime film, not really, would be cool though, hint hint … hummmm)

So, let me take you back to a time when I was just a bright-eyed high schooler with dreams bigger than my bank account. That summer, my grand plan was simple: make candles and rake in the dough. I thought, “How hard could it be?” Spoiler alert: harder than it looks. Also I got a burn on my left arm that, ’till this day looks like a p*nis, thanks wax!

I am sure you are all imagining me now: surrounded by wax, wicks, and a melting pot that looked like something out of a science experiment gone wrong or a witch’s lair (they live in lairs right?). My first attempt? Let’s just say it resembled more of a wax explosion than an artisanal candle. I had visions of selling these beauties at the local farmer’s market but ended up with what can only be described as “abstract art.” My friends would laugh—mostly because they had no idea whether to call it a candle or modern decor.

I learned quickly that there’s an art to candle making. Damn, I knew it was too easy to be true. There’s also a science. Double damn! Why didn’t anyone tell me that essential oils shouldn’t be added willy-nilly? For your information you add them nilly-willy, this works much better. The first batch turned our kitchen into what can only be described as a “lavender nightmare.” It smelled like grandma’s perfume exploded in there, but hey, at least grandma loved it!

But despite the early flops—oh boy, there were flops—I wasn’t ready to give up just yet. With each misstep (or should I say fire hazard? My uncle’s a member of the local fire department, at least he was until he went into retirement, and told me so), I picked up valuable lessons along the way. Like how not to mix scents from different seasons… because peppermint and pumpkin spice together is nothing short of disgusting, also cinamon works with remarkably little besides cinnamon! And my first attempt at dyeing candles? Let’s just say I learned that having vibrant red pillars isn’t always the best marketing strategy (thank you very much, Red Hulk . . . yeah, he’s a thing).

Fast forward several weeks—and countless trials later, (friend’s all told me they were great)—I finally started hitting my stride! After figuring out the right wick lengths and perfecting my scent combinations (a little vanilla goes a long way, not really as well with cinnamon as you’d think), things began to change for me. Suddenly those wonky blobs morphed into actual candles people wanted to buy! Can you believe it? I did the bathtub money bath, but mostly with loose change, but quarters are still money.

So here’s where the story gets interesting: not only did I sell enough candles at local craft fairs, but I also made way more money than I ever imagined possible once I started offering them online. Who knew that all those hours spent in my kitchen battling molten wax would translate into cash for college tuition? Sure, some might call it luck, I called it lucrative and didn’t really care; others might chalk it up to sheer determination (and maybe professional-grade scented disasters) like I did. But really? It was about learning from every failed attempt and embracing those messy moments along the way.

And guess what? By the end of that summer, instead of dreading college debt like most students do—there I was feeling pretty accomplished with money for the summer, money for tuition, and even some extra cash in hand for more candles. I was sixteen at the time. One summer down, a few more to go. I did it for a few more years, etsy was good to me, ebay not as much. With candle-making under my belt, who would’ve thought I’d blaze through college without burning out financially? Actually, at the start of my second year I sort of retired since I didn’t have enough time to focus on it and my reviews started to look more negative, which you know means I sold less.

The biggest takeaway? Whether you’re trying your hand at small businesses (hey, here I am again) or navigating life’s chaotic moments—embracing failure can lead you down some unexpected paths of success. So if your first <ATTEMPT> ends up being more laughable than lovely, don’t lose hope! You never know; with enough practice (or research before hand) and persistence (and perhaps fewer scented disasters, lavender still triggers me), you might just find yourself lighting your way toward something fantastic, or at least lucrative.

Now here’s a question for you: What have been your hilarious attempts at starting something new (please don’t tell me you’re the creator of Kindergarten: The Musical that would be crazy)? Trust me; sharing those stories makes us all feel better about our own quirky journeys! This was one of mine, for me, a growing experience.