Business, Governed By Laws

Posted on by chrish

Disclaimer: Okay, so just to be clear—I’m not a lawyer or anything, and this definitely isn’t legal advice. But sometimes we stumble upon situations that make us scratch our heads, right? I mean, laws can be confusing!
If you’re dealing with something specific, it is worth looking into what resources are out there. Like, is there a local legal aid society? Or maybe some online legal forums where folks share their experiences? Just remember to consult an actual professional for any serious legal stuff.

But hold on a second—let’s talk about the dreaded legal stuff. I know, I felt the same way; it sounds boring overwhelming and it is (at first, maybe even second glance). But trust me, neglecting this part can really make or break your venture.

Here, research is key. You need to understand the legal requirements specific to your type of business, for example a beauty salon in California. Are you going to be a freelancer? What type? A brick-and-mortar store owner? Find out what permits you need for your specific field. Each path has its own set of regulations so research is important, don’t just guess because you will probably be wrong. Seriously, don’t forget about permits and licenses! The last thing you want is for your dream shop to be shut down because you missed a piece of paper.

Now, let’s chat about something you may or may not have thought about, contracts.

They are need for just about everything. Whether you’re hiring employees or collaborating with suppliers, having solid contracts in place can save you headaches down the road (actually, they are aspirin for the future). Some choose to think of them as a safety nets, but they cover both parties involved—no one wants misunderstandings over responsibilities or payments (that majorly sucks).

And here’s another tip that often gets overlooked—consider consulting professionals like lawyers or accountants who specialize in small businesses and the related laws. They can help you navigate complex legal waters that might leave your head spinning (sure, it’ll cost potentially a lot of money upfront but think of it as an investment for your future).

So there you have it! While diving into the entrepreneurial world is thrilling, keeping an eye on the legal landscape ensures your passion project doesn’t veer off course before it even gets started. Be smart, stay informed, and good luck out there!

In a side note, even Lewis and Clark’s famous expedition had to go the legal route. Congress approved $2,500 for an expedition (it went over budget though so keep an eye on your budget) and diplomatic contact had to be made with the American Indian groups in the territory. Prior to the expedition the U.S. made the Louisiana Purchase from the French. Thanks Napoleon!

Business Cards You Can Call Them My Secret Networking Weapon

Posted on by chrish

Ah, networking! Lover it or hate it, you have to do it (at least if you want your business to succeed). I like to think of it as that secret sauce everyone talks about but few really understand (thus the secret part). You know, the kind of thing that can elevate your business (think skyrockets in flight) from obscurity to a household name (at least in your community)—if done right, of course. They are easy to over look. They appear dated and obsolete, but … Think of it as an advertisement for your brand, just with a bit more human touch. That last part is crucial. Yes, marketing is essential (and yes, I’m looking at you, newspaper ads and flashy online campaigns), but let’s not forget the real power lies in those face-to-face / one-on-one encounters—yes, the good old-fashioned personal connections. The ones you actually remember.

We see around a hundred faces a day, advertisement weighs in at about the same (thedrum.com puts it in the range of 93 ads per day, we see 93 ads per day) and unlike the faces in the crowd they are fighting for our attention. SO why is it that we need to see them three times before we even start to take note? They lack personality.

That’s where the human touch comes in to play.

Now, if you’re anything like me, there’s something electrifying about meeting potential clients or partners in person (or you actually fear this part). There’s a magic there (regardless of which camp you’re in’), making eye contact and saying something like: “Hey! Let’s chat about how we can work together.” It feels genuine. It feels real. Because? It is. And let’s be real for a moment ourselves—there’s no substitute for that moment when you hand over a business card and see the light bulb go off above their head (maybe it goes off above yours too when you receive one). Those little pieces of cardstock (cheap, affordable, and in every color of the rainbow)? I’ve said it before (here). But they really are tiny cut portable billboards–yet, they encapsulate who you are and what your business represents in a bite sized document. Genius!

Business Cards or Paper With 600 Years of History

Did you know the history of business cards dates all the way back to the 15th century in China (that’s 600 years ago), where they were referred to as “visiting cards” meant to indicate someone’s intention to visit, or in other words announce themselves. You can still see this being done in the HBO series The Gilded Age. Over the years, this idea transformed, and by the 17th century in Europe, trade cards began to appear (what we would today call the business card), ultimately leading to the contemporary card designs we see now.

Just like then, they need to capture the reader’s attention like those other pieces of advertisement don’t.

While I was writing I felt a need to find some sort of business card that just screamed brilliance. That is a card that took everything I have always said, converted that into a design and stuck it out their. Do you think a card like that exists? Sure I do too. Still, I didn’t find it (in the five minutes I spent looking). I did find some interesting business cards, ones that were close to what I had in mind, and other designs that weren’t. But I think that there was too high of expectations on my part by not knowing exactly what I wanted to actually go out and find that perfect business card.

Good business cards are like that. You know them when you see them.

Now wait! Before you start hurling business cards at everyone in sight (which I fondly refer to as “business card bombing”), let’s get one thing straight: quality trumps quantity here. Though I am a proponent of having two sets, the daily use ones and the special occasion cards. Instead of scattering your cards like confetti at a parade—which, by the way, most people won’t appreciate (now branded candy is another matter entirely)—focus on forming valuable connections. Real connections. Connections where people remember you. Here is a though experiment: you meet someone interesting during a networking event organized by your local chamber of commerce or trade association (yeah, they do this sort of thing). You engage in meaningful conversation about mutual interests or challenges (both good talking points) faced in your respective industries—and then comes the moment (the cherry on top): “Let me share my card.” That connection might just blossom into collaboration down the line! And what did it cost you? A business card. Well worth of the couple of cents they cost if you ask me.

Speaking of which, chambers of commerce and trade associations are true champions for small businesses (check yours out locally if you’re) seeking networking opportunities. These organizations work sort of like hubs where entrepreneurs converge to swap ideas and form alliances. Both of which are valuable. Look around; they often host mixers or workshops designed specifically to foster these sorts of interactions. By attending such events, you’re not just filling up your calendar (though for the lonely among us they might be well needed social interaction)—you’re investing time into building relationships that could pay off handsomely.

And sure, while we’re at it, don’t shy away from using flyers or social media promotions; they definitely have their place in your marketing toolkit. But remember—their strength lies elsewhere (use the right tool for the job); they communicate broadly rather than personally (you will have a much smaller ROI <- Return on Investment). Business cards, their job is being personal, they excel when it comes to those intimate exchanges where trust forms and intentions are laid bare (well as bare as they’re ever laid bare in such meetings).

So what do you do with these tools? Use them wisely! Make sure you have them handy, make targeted appearances at networking events that align with your niche rather than trying to cover all bases indiscriminately (you can use my term “business card bombing” next time you’re at one of these meet and greets, you’ll be the life of the party)—it’s about being deliberate here folks! When engaging face-to-face with someone who shares similar goals (remember, not indiscriminately) or interests—a little spark ignites that can lead to incredible opportunities.

Now here’s where it gets even better, at least I think that it does: Most successful businesses didn’t thrive solely on traditional advertising; no, they grew because of their owners. People who understand how critical these connections are to cultivate growth within their communities (think local, then grow). After all, people prefer doing business with those they feel connected to on some level (and community members have that built in).

I have been typing for what seems like forever, you’ve been reading the fruit of that, so I will say in closing—embrace networking like you’d embrace an old friend waiting eagerly at a coffee shop (minus the awkward small talk). Whether through chamber events, local groups focused on entrepreneurship, or chance encounters where they arise—you’ve got avenues ripe for exploration right at your fingertips! So grab those business cards (no, not those—the real ones!) and step out into the world alert and ready to connect—not just promote—but build lasting partnerships that foster both personal and professional growth along this wild journey of ours called entrepreneurship!

Now get out there, I’ve kept you busy long enough—there is probably an event tonight. Oh, and don’t forget to follow up after those initial chats; nothing seals deals quite like maintaining momentum post-networking! Happy connecting!

Feeling Overwhelmed Yet? Good. Let’s Talk Marketing.

Posted on by chrish

“I’ve got a business!” Hold on—before you pop that confetti, there’s a little thing called marketing (it’s what takes your business from bust to success) and that’s about to take center stage in your life. And let me tell you, it can feel like being pulled in a million different directions at once (it isn’t as painful though as it sounds, just takes a bit of concentration). Seriously, have you ever tried juggling chainsaws? I saw a man do that once. I still have nightmares. This isn’t like that. Well, this might be just as intense (but with fewer injuries).

You see, promoting your business is no small feat. Like those chainsaws, marketing is a juggling act. Whether you’re hitting the digital streets or trying to make a splash locally, marketing is basically a full-time job all by itself. That means when you start a business you are holding down two full time jobs, one is the business the other is promoting it. Ah! The pressure! I’m sure the guy I saw juggling felt it too.

What if I told you that choosing the right promotional materials could ease some of that stress? Yep! That’s where I come in. I’m here to tell you just that.

So what exactly are we talking about when it comes to print materials? Let’s break it down into small manageable bites, like cookies, but less tasty, because who needs more overwhelm in their life? I don’t!

It’s time for some classics! And a rule: Start small, stay with what works, and make an impression.

First up are business cards. Now, I know what you might be thinking—aren’t they a bit old school? Sure. You got me there. But hear me out! They work. Why? There’s something undeniably gold about them. Say you’re at a networking event, and you meet someone who just sparks your interest, cool, maybe thy will feel the same about you. You chat, share ideas, and think to yourself, “Wow, what a great connection!” Then in the blink of an eye, poof! Their name slips from your memory like water through your fingers. Splashes on the floor, and then somebody mops it up, not you though. You’ve found somebody who just sparks your interest. This is GREAT! I love networking events, so many great people! That’s where, wait for it, a well-designed business card swoops in to save the day (or work asa a little reminder of that amazing potential contact). You whip it out with confidence (your business card, jeez) and hand it over—not only do drop contact info about who you are, but you’ve also made an impression (even terrible business cards do this, just sub-optimally). Here’s a bonus tip I’ve learned over the years—consider having two types of business cards—one specifically for formal networking events the another for those more casual daily encounters. I call it the beater. It saves money on your posh cards, yet, this way, you’ll always have a card at your fingertips!

Next on our list … flyers and brochures. This really depends on your business type, but they are worth considering. If you’re new to the local scene or planning an event that needs some buzz, then these pieces can be perfect for quick promotions! They are also pretty cheap. Usually around the same price as business cards if you buy a bulk of them. I like to think of flyers as mini billboards; and I mean, they need to grab attention without overwhelming passersby with too much information. Create a good impression. The key here is simplicity! Bright colors (don’t puke colors onto the flyer, think bright but tasteful) and clean design will help ensure that when someone spots your flyer (if it is too bright, from across the street, and they’ll keep going’)—or even just glances at it in their hand—make sure that it pulls them in rather than leaves them confused.

Now let’s talk about those charming little postcards you may have seen around town. This one really depends on what you’re going for, but these gems are incredibly versatile tools. They are more than scaled up business cards. Employ them for keeping your brand fresh in people’s minds—and they fit so nicely into mailboxes! Practical isn’t it? It’s almost like they were meant to be there. Postcards can serve various purposes so don’t be afraid to make use of them. For examle you might use them for special promotions (think clearance sales and the like) or send personalized notes to loyal customers. Now I am not suggesting saying something sweet like “We miss you!” But that was sweet of you to say. It’s those little touches that show your customers they’re valued and … remembered. Because a remembered customer is a valuable customer.

Moving on to banners and signs, if you’re planning an event or setting up shop at a local market, trust me when I say banners will become your best friend! They are also pricier. Yet, they have the magical ability to draw eyes (when done right) from across the room (or parking lot). The goal is to optimize information intake. In mere seconds, they convey key information—like who you are what amazing things you’re offering—all while being visually striking enough to make people stop and take note. A well designed banner and signage is worth it, and depending on your needs reusable. They are also more expensive, oh wait, I mentioned that already.

Last but certainly not least are promotional products. At least if it relates to your industry. Let’s think beyond paper here (I’m suggesting swag, do people still say that?); you can for got branded pens, tote bags, or even stickers, anything really that can leave a lasting impressions long after potential customers have pocketed the goods. Imagine someone using your pen (I got one from a mechanic and then went on to get my oil changed there every year) or carrying around your tote bag while grocery shopping (I got all of my totes for free, but I’m cheap)—it’s like gifting free advertising every time someone interacts with those products; it’s truly a win-win situation! Because, like branded shirts they become walking billboards.

So there we go, I did it—five tried-and-true marketing materials which will help amplify your brand’s awareness whether you’re just starting out or looking to spruce things up a bit. Sprucing is something you should never neglect! Each has its unique charm and effectiveness when used thoughtfully! From humble business cards for B2B or B2C to banners and other promotional materials they all have a place.

Now that we’ve thrown some ideas around let’s get practical—but wait…don’t forget about strategy amid all this chaos! One thing nobody needs is more free promotional crap stuff thrust at them in an attempt to get noticed. That’s sad. Don’t do that.

Instead you need to focus.

Choosing the right materials depends on several factors: Who’s your target audience? Where do they hang out (online or offline)? What message/image do you want to convey? Don’t worry; I know this sounds like a lot—not unlike trying to find matching socks when you’re already late—putting the time in early saves you in the end!

Sorry if any of this has left you scratching your head (are you sure I’m to blame, you may have lice)—or perhaps wondering how on earth you’ll manage all these tasks (don’t worry you will)—take heart! Start small; pick one or two print materials based on budget and then target them where your potential customers are most likely to engage with them.

In closing (because let’s face it—I can’t keep rambling forever!), remember marketing a small business isn’t just about creating pretty things (that’s the fun part, but you need to put the work in to sell them)—business is about building relationships and making connections that resonate with people, hopefully in meaningful ways. I’ve highlighted some options today—its your job to dive into those marketing materials armed with knowledge and confidence!

And hey, if you’ve got thoughts or questions about any specific material mentioned—or even ones not listed here—feel free to drop a comment below! Let’s navigate this chaotic yet thrilling world of marketing together!

My Candle-Making Fiasco Continued

Posted on by chrish

Chrish’s story: From Melting Wax to College Cash (Yeah, I have a Lifetime film, not really, would be cool though, hint hint … hummmm)

So, let me take you back to a time when I was just a bright-eyed high schooler with dreams bigger than my bank account. That summer, my grand plan was simple: make candles and rake in the dough. I thought, “How hard could it be?” Spoiler alert: harder than it looks. Also I got a burn on my left arm that, ’till this day looks like a p*nis, thanks wax!

I am sure you are all imagining me now: surrounded by wax, wicks, and a melting pot that looked like something out of a science experiment gone wrong or a witch’s lair (they live in lairs right?). My first attempt? Let’s just say it resembled more of a wax explosion than an artisanal candle. I had visions of selling these beauties at the local farmer’s market but ended up with what can only be described as “abstract art.” My friends would laugh—mostly because they had no idea whether to call it a candle or modern decor.

I learned quickly that there’s an art to candle making. Damn, I knew it was too easy to be true. There’s also a science. Double damn! Why didn’t anyone tell me that essential oils shouldn’t be added willy-nilly? For your information you add them nilly-willy, this works much better. The first batch turned our kitchen into what can only be described as a “lavender nightmare.” It smelled like grandma’s perfume exploded in there, but hey, at least grandma loved it!

But despite the early flops—oh boy, there were flops—I wasn’t ready to give up just yet. With each misstep (or should I say fire hazard? My uncle’s a member of the local fire department, at least he was until he went into retirement, and told me so), I picked up valuable lessons along the way. Like how not to mix scents from different seasons… because peppermint and pumpkin spice together is nothing short of disgusting, also cinamon works with remarkably little besides cinnamon! And my first attempt at dyeing candles? Let’s just say I learned that having vibrant red pillars isn’t always the best marketing strategy (thank you very much, Red Hulk . . . yeah, he’s a thing).

Fast forward several weeks—and countless trials later, (friend’s all told me they were great)—I finally started hitting my stride! After figuring out the right wick lengths and perfecting my scent combinations (a little vanilla goes a long way, not really as well with cinnamon as you’d think), things began to change for me. Suddenly those wonky blobs morphed into actual candles people wanted to buy! Can you believe it? I did the bathtub money bath, but mostly with loose change, but quarters are still money.

So here’s where the story gets interesting: not only did I sell enough candles at local craft fairs, but I also made way more money than I ever imagined possible once I started offering them online. Who knew that all those hours spent in my kitchen battling molten wax would translate into cash for college tuition? Sure, some might call it luck, I called it lucrative and didn’t really care; others might chalk it up to sheer determination (and maybe professional-grade scented disasters) like I did. But really? It was about learning from every failed attempt and embracing those messy moments along the way.

And guess what? By the end of that summer, instead of dreading college debt like most students do—there I was feeling pretty accomplished with money for the summer, money for tuition, and even some extra cash in hand for more candles. I was sixteen at the time. One summer down, a few more to go. I did it for a few more years, etsy was good to me, ebay not as much. With candle-making under my belt, who would’ve thought I’d blaze through college without burning out financially? Actually, at the start of my second year I sort of retired since I didn’t have enough time to focus on it and my reviews started to look more negative, which you know means I sold less.

The biggest takeaway? Whether you’re trying your hand at small businesses (hey, here I am again) or navigating life’s chaotic moments—embracing failure can lead you down some unexpected paths of success. So if your first <ATTEMPT> ends up being more laughable than lovely, don’t lose hope! You never know; with enough practice (or research before hand) and persistence (and perhaps fewer scented disasters, lavender still triggers me), you might just find yourself lighting your way toward something fantastic, or at least lucrative.

Now here’s a question for you: What have been your hilarious attempts at starting something new (please don’t tell me you’re the creator of Kindergarten: The Musical that would be crazy)? Trust me; sharing those stories makes us all feel better about our own quirky journeys! This was one of mine, for me, a growing experience.

Diving Into the Deep End Where the Waters Cold

Posted on by chrish

I have been thinking a lot about what it means to start a small business. Do you feel familiar with the moment when you stand at the edge of the pool and look into the water? Some people are uncertain and may try cautiously at first. Are there any more people? They are very committed and ready to plunge into the new completely. Many of us are surprised by how cold the water is when we jump in.

Let’s tell the truth. I thought positively when I decided to start my own business. Bright lights and exciting days full of passion and creativity! Is this really true? Sometimes it was difficult to find money for bills, even as a self-employed person.

Before you jump in the water, you don’t know what the day will bring. Every day has new difficulties. It feels like you wake up every day on a difficult obstacle course that is unfairly designed. Sometimes you work on advertising plans, then you struggle with complicated accounting software that is difficult to understand.

We want to briefly discuss some of the ideas I wrote down at the beginning.

Learning is more difficult than I thought. It’s like climbing a very high mountain. One day you’re talking about search engine optimization, the next you’re talking about difficult customer service issues that confuse you.

It’s important to manage your time well. I thought I had enough time because I’m self-employed. Laughing. There may be more distractions when you work from home than you think.

Networking is a bit like speed dating. You attend events to make contacts. However, it often ends with awkward conversations in which people don’t understand what you do or even think they know, even though they’re wrong.

Sometimes we feel great, other days we doubt our decisions, even if they were good at the beginning. It’s sorta like aroller coaster of emotion.

Don’t worry, it’s not all sad and hopeless! Feels like it at times. But no. Sometimes something exciting happens: you feel inspired when things go well or a customer is really happy with your work. Cold showers aren’t so bad when you feel great afterwards.

Every jump feels different, depending on the situation and your attitude. Do you jump without help or with the help of others? Have you saved money or do you trust that everything will be fine? Various things affect how well you swim when you are underwater.

When we are on this adventure together, it’s okay not to be prepared all the time. It can also be positive. Sometimes you find opportunities unexpectedly when you are active and take risks, rather than staying passive.

Regarding preparation or lack thereof, I have a personal confession to make: I didn’t know how to make a budget. In the beginning, I tried a lot and made mistakes. I searched through spreadsheets aimlessly until I found my own way. This was an important experience that I learned during many late nights. I looked at numbers that made me sad.

And finally, have you ever started or considered starting your own small business? What was it like for you? Was it like jumping off the board or rather gently pushing off from the side?

Let’s share our experiences with each other! Together we can learn from each other as we plunge into the cold waters ahead of us. Sometimes the journey is daunting.